

CONCEPT
TESTING
~95% of all new products fail. Before developing and launching new products or categories, concept testing is a low cost, efficient way to get a pulse on the potential consumer base’s response before investing too much time and money.

IMAGE & MESSAGING TESTING
Get a pulse on how potential customers react to imagery and messaging as it relates to a new product or category. Insights can be used to help inform creative briefs, paid ads, etc.

RETAIL PACKAGING TESTING
Before rolling it out to shelves nationwide, get initial feedback on design and understand the most important messages consumers need on front of pack.

BRAND HEALTH
SURVEY
Better understand brand awareness and sentiment across the total population. This survey allows you to deep dive into how the general public perceives your brand versus top competitors over time.

NEW
THE VOICE OF GEN Z
