~95% of all new products fail. Before developing and launching new products or categories, concept testing is a low cost, efficient way to get a pulse on the potential consumer base’s response before investing too much time and money.
IMAGE & MESSAGING TESTING
Get a pulse on how potential customers react to imagery and messaging as it relates to a new product or category. Insights can be used to help inform creative briefs, paid ads, etc.
RETAIL PACKAGING TESTING
Before rolling it out to shelves nationwide, get initial feedback on design and understand the most important messages consumers need on front of pack.
Better understand brand awareness and sentiment across the total population. This survey allows you to deep dive into how the general public perceives your brand versus top competitors over time.
THE VOICE OF GEN Z
"Arch Insights is our absolute go to for consumer insights and concept testing. Whether it’s new packaging, initial branding, or specific consumer surveys Arch was able to turn our educated guesses into result based data. We have worked together on several projects for our brand and Arch has played a pivotal role in the development of our product, product roll-out plan, consumer research, brand messaging testing and proof of concept to our investors."
JON WORMSER, CO-FOUNDER