What we do.
CONCEPT TEST SURVEYS & FOCUS GROUPS
In a market where around 95% of new products falter, our method provides a cost-effective and efficient way to tap into the pulse of your potential consumers' preferences before committing significant resources. By putting your concepts to the test, we empower you to make informed decisions, reduce risks, and fine-tune your offerings for maximum impact.
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Use insights to inform: Product development, early consumer profiles, marketing messages surrounding your product
MOBILE IN-HOME USE STUDIES
Peek into consumer routines, pain points, and trusted staples all within the comfort of their own homes. This exploration delves deep, revealing the essence of product integration and lifestyle. Illuminate opportunities, refine offerings, and gain deep insight into how consumers operate in their daily lives. Step into their world and revolutionize yours.
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Use insights to inform: Product development, deeper understanding of consumer perceptions & pain points, marketing messages
PHYSICAL IN-STORE SHOP-ALONGS
Take the shopping journey one step further! Our team accompanies the consumer, delving deep into their decision-making process as they explore aisles. With expert guidance, we uncover insights and decode the secrets behind purchases, paving the way for a more informed shopping future.
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Use insights to inform: On-pack messaging, in-store marketing messaging, product package design, key competitor set
MOBILE IN-STORE SHOP-ALONGS
Accompany the consumer on their shopping expedition, immersing yourself in their aisle-to-aisle journey. Gain a deep understanding of their thought process as they navigate, ponder, and finalize their purchase decisions.
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Use insights to inform: On-pack messaging, in-store marketing messaging, product package design, key competitor set
PACKAGING OR BRANDING TESTING SURVEYS & FOCUS GROUPS
Before your product's debut on store shelves (or online), take a strategic step by seeking preliminary feedback on your design and uncovering the critical messages that consumers look for on the front and back of the packaging.
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Use insights to inform: On-pack messaging, product package design
IMAGERY & MESSAGING TESTING
Decode consumer attraction with our Imagery and Messaging Testing. Elevate marketing precision through effective imagery and messaging hierarchy. Your roadmap to captivating, converting, and mastering brand resonance starts here.
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Use insights to inform: Paid ad creative briefs, brand/rebrand briefs, in store marketing messaging, website copy and design, packaging design
